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FleetWorks’ outbound carrier sales system proactively reaches out to carriers to present load opportunities, helping brokers efficiently scale their sales efforts and secure capacity for their shipments.

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How It Works

Outbound carrier sales calls follow a structured lifecycle:
  1. Carrier Targeting: Based on carrier information (DOT number, contact details) and load requirements, the system identifies potential carriers.
  2. Immediate Execution: Calls are initiated immediately upon request, and duplicate prevention ensures carriers aren’t contacted multiple times for similar loads.
  3. AI-Powered Outreach: An AI agent calls the carrier to present the load opportunity and gather interest.
  4. Bid Collection: The system collects carrier bids, availability, and interest levels.
  5. Smart Escalation: Calls are automatically transferred to your sales team when carriers show interest or require human assistance.
  6. Data Capture: All interaction data, bids, and outcomes are stored for follow-up and analysis.

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Data Collected

Outbound carrier sales calls capture comprehensive information:
  • Carrier Interest Level - Whether the carrier is interested in the load
  • Bid Information - Carrier’s rate quote for the shipment
  • Availability - Carrier’s capacity and timing availability
  • Not Interested Reason - Specific reasons for declining (if applicable)
  • Call Outcome - Overall result classification (interested, not interested, no answer, etc.)
  • Summary - Brief overview of the conversation
Example data structure: 
{
    "summary": "Spoke with carrier about load from Chicago to Dallas. Carrier is interested and provided a bid of $2,500.",
    "carrierInterestLevel": "INTERESTED",
    "carrierResponse": "PLACE_BID",
    "bidAmount": 2500,
}

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Example Conversation

ASSISTANT: Uh, hello?

CARRIER: Hi, this is John.

ASSISTANT: Hi, this is Fred from Expedited Logistics. I saw you bid on a load out of Springfield, Massachusetts to Omaha, Nebraska. Is that lane still available for you?

CARRIER: Yes.

ASSISTANT: Great, thanks! I've got a dry van load picking up in Springfield, Massachusetts on June 23rd between 1 and 3 PM, delivering to Omaha, Nebraska on June 28th. It pays two thousand ninety three dollars. Are you interested?

CARRIER: Yes. I can haul it.

ASSISTANT: Awesome, thanks for your interest! What's your best rate you can do on this load?

CARRIER: I could do it for 3000.

ASSISTANT: Thanks for that. I'll note your rate of three thousand and get back to you if we can make it work. Are there any other lanes you're looking to run right now? I can check for more loads for you.

CARRIER: No.

ASSISTANT: No problem, thanks for your time! I'll let you know if your bid works for the Springfield to Omaha load. Have a great day!

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Triggering Outbound Carrier Sales Calls

Outbound carrier sales calls can be initiated using the API endpoint. The system will automatically schedule the call during business hours.

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API-Based Triggers

You can trigger an outbound carrier sales call using the API endpoint. The request body must include: 
{
  "dotNumber": 5555555,                  // Required: Carrier's DOT number
  "toPhone": "+15555555555",             // Required: E.164 format phone number
  "contactName": "John Doe",             // Optional: Contact person name
  "loadId": "12345"                      // Required: Your load identifier
}
Read more on how to trigger an outbound carrier sales call using the API.

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Best Practices

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Carrier Data Quality

  • Ensure DOT numbers are accurate and up-to-date
  • Verify contact phone numbers are current
  • Use specific contact names when available

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Load Information

  • Provide complete load details in your system
  • Include pickup/delivery windows, weight, and special requirements
  • Ensure load status is current and accurate

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Timing Considerations

  • Calls are automatically scheduled during business hours
  • System prevents duplicate outreach within 2 days
  • Consider carrier time zones for optimal contact rates

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Follow-Up Process

  • Review call outcomes and structured data
  • Follow up on interested carriers promptly
  • Use escalation data to improve future outreach

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Integration Notes

  • All calls are logged and associated with your organization
  • Structured data is available via webhooks and API
  • Call recordings and transcripts are stored for compliance
  • Duplicate prevention works across all load types and timeframes
  • System integrates with your existing load management workflow
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